Social Media Marketing

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  • Social Media Marketing That Builds Brands & Drives Authentic Results

    Your customers live on social. We make sure your brand does too—clearly, consistently and with purpose. From strategy to daily execution, we create social programmes that grow communities, spark conversation and convert attention into action.

What We Do (No Fluff, Just Impact)

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Strategy And Planning

We define who you’re talking to, what you want to achieve and how to get there. You’ll get a practical plan covering channels, content pillars, tone of voice, posting cadence and KPIs.

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Always On Content

Thumb-stopping posts tailored to each platform—copy, design, motion and short form video that feel native, not repurposed.

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Paid Social Campaigns

Targeted ads that reach the right people at the right time. We handle audience building, creative, budgets, bidding and A/B testing to maximise return.

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Community Management

We listen, respond and build relationships. Clear playbooks ensure fast, on-brand replies and escalation when needed.

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Social Listening And Insights

We track conversations about your brand, sector and competitors. Insights feed your content and your wider marketing.

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Influencer Partnerships

From sourcing to contracts and creative direction, we manage creator collaborations that add credibility and reach—without the drama.

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Social For Product Launches

Countdown content, teasers, live moments and post launch storytelling that turn launches into momentum.

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Employer Branding On Social

Spotlight your people and culture to attract talent with authentic, well governed content.

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Measurement And Reporting

Clear dashboards and monthly debriefs. We track what matters and cut what doesn’t.

Where We Play

We manage organic and paid activity across LinkedIn, Instagram, Facebook, X, TikTok, YouTube and Pinterest, and we support niche communities (GitHub, Reddit, Discord) where relevant. Each channel gets its own approach; nothing is copy and paste.

  • Why It Works

    • Strategy Led, Creative Driven: We anchor content in your positioning and objectives, then deliver creative that earns attention in the feed.
    • Platform Native Execution: We design for algorithms and people, using the right formats—carousels, Stories, Reels, Shorts, Live, polls—so your content feels at home.
    • Test, Learn, Improve: Structured experiments, clear hypotheses and weekly optimisations keep performance moving in the right direction.
    • Brand Safety And Compliance: Governance, approvals and training keep you on message and on the right side of regulations.

  • Who We Help

    • B2B leaders looking to turn expertise into pipeline through LinkedIn and thought leadership.
    • Consumer brands seeking steady engagement, UGC and sales through Instagram, TikTok and YouTube.
    • Scale ups needing a repeatable social engine that supports growth without burning out teams.
    • HR and talent teams building an employer brand that candidates actually believe.
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  • Our Process (Simple, Focused, Collaborative)

    Discover

    • Kick off workshop to agree goals, audiences, messages and measures of success.
    • Audit of your channels and competitors; review of brand guidelines and existing assets.

    Design

    • Channel strategy with content pillars, tone of voice and community guidelines.
    • Quarterly calendar framework aligned to campaigns, events and product milestones.
    • Creative concepts and example posts to test direction early.

    Deliver

    • Monthly content production: copy, design and motion tailored to each platform.
    • Paid media setup and optimisation: audiences, budgets, creative variants and bidding strategy.
    • Community management: scheduled and real time engagement with clear SLAs

    Improve

    • Weekly performance reviews and adjustments.
    • Monthly reporting with insights, actions and next month plan.
    • Quarterly strategy refresh based on learning and market shifts.

  • What You’ll Get

    • Channel By Channel Strategy: Goals, audience definitions, posting cadence and KPI targets.
    • Content Toolkit: Post templates, storyboards, motion guidelines, hashtag sets and keyword lists.
    • Governance Pack: Approval flows, escalation paths, response tone, brand dos and don’ts, accessibility standards.
    • Paid Social Playbook: Targeting matrices, budget allocations, creative testing plan and measurement model.
    • Reporting Suite: Live dashboards and monthly summaries covering reach, engagement, click through, conversions and cost per result.

  • Content That Works Hard

    • Thought Leadership (B2B): Carousels, opinion posts, data snippets and AMA sessions that position your team as go to experts.
    • Product Education: Short demos, tips, FAQs and before/after stories that reduce friction and lift adoption.
    • Social Proof: Case studies, testimonials and UGC that build trust.
    • Culture And People: Day in the life features and behind the scenes posts that humanise your brand.
    • Campaign Moments: Launches, events and seasonal stories that feel timely and relevant.

  • Paid Social Without The Guesswork

  • We set clear objectives—awareness, consideration, conversion—and map creative and audiences accordingly. Budget is allocated by outcome, not guesswork, and optimised weekly. Expect disciplined testing across hooks, formats, lengths and CTAs, with results rolled into the next cycle.

Measurement You Can Trust

  • Define: We agree KPIs up front—reach and engagement for awareness, CTR and cost per view for consideration, leads or purchases for conversion.
  • Attribute: We use UTM tagging, platform pixels, server side tracking where appropriate, and connect to your CRM or analytics.
  • Report: We show what worked, what didn’t and what’s next—always in plain language, with practical recommendations for next steps.

Quality And Compliance Built In

  • Brand Assurance: Everything aligns with your guidelines, voice and visual identity.
  • Accessibility: Captions on video, readable contrast, alt text and inclusive language as standard to make everyone part of the conversation.
  • Data Ethics: Privacy aware targeting and transparent consent journeys.
  • Risk Management: Pre approved responses for sensitive topics; moderation rules to protect your community.

What Makes Us Different

  • Clarity Over Jargon: Straight answers, useful tools and content your team can run with.
  • Senior Attention: Strategists and creators who’ve shipped at pace for recognised brands.
  • Seamless Handover: File structures, naming conventions and instructions that make in house adoption easy.
  • Results First: Ideas are only as good as the outcomes they create. We hold our work to that exacting standard.

Common Problems We Solve

  • Inconsistent posting and uninspired creative
  • Low engagement despite a large follower count
  • Ads that spend but don’t convert
  • Slow approvals and brand risk concerns
  • No clear link between social activity and business outcomes

Ways To Work With Us

  • Full Service Social: We plan, create, publish, manage and report across all channels.
  • Hybrid Support: We co create with your in house team, supplying strategy, creative and paid media expertise.
  • Campaign Sprints: Intensive bursts around launches or key moments.
  • Advisory And Training: Playbooks, workshops and upskilling to level up your team.

Ready To Turn Scrolls Into Sales?

Let’s build a social programme that fits your goals, budget and brand. Share a little about your audience and objectives, and we’ll come back with a clear plan.

Start the conversation today—book a short discovery call and we’ll respond within one business day.

Are you ready?
Mad Marketing Online